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RICE / John Reyes
RICE
I build brands, companies, products and systems.
I’m John Reyes. Most people know me as RICE. This is where I keep the things I’ve built, the things I’m building, and everything in between.
Explore Orlando, FL
By the numbers
- 10+
- Years building brands
- $12M+
- Revenue generated
- 26
- Years old
ACROSS ALL PROJECTS
- 7+
- Brands / companies / products built
- 10+
- Ventures, brands & systems launched
- 20+
- Projects / operations / builds
- 4
- Industries built across
About RICE
I’ve spent the last decade turning ideas into real things.
Most of what I know, I learned by building it.
Fashion became a brand. The brand led to production. Production led to bigger businesses, software, finance and systems. Different industries, same instinct: learn fast, figure it out, and build.