LIFTED GALLERY

In May 2026, I joined LIFTED OFFICIAL as Creative Director to create and lead LIFTED GALLERY. The assignment was not to refresh an existing clothing line. It was to build a new fashion project with its own identity, product language and visual world.

The name is literal. LIFTED GALLERY approaches a collection more like a gallery approaches a show. Start with an idea, build a world around it, then let the garments, graphics, casting, styling and imagery become different expressions of the same point of view.

That means the collection is not designed first and marketed later. Product and presentation are developed together from the beginning.

My role touches the entire creative chain: collection direction, graphics, brand identity, campaign concepts, casting, styling and the visual rules that decide what belongs in the world and what does not.

The goal is not simply to make more clothes or more content. It is to make LIFTED GALLERY recognizable before someone even sees the name.

The first body of work is still being developed. Product ideas, graphics, visual experiments and campaign direction are being tested together so the collection and the imagery grow from the same source.

This is the part most people usually never see: the period where the world is still being defined, edited and sharpened before it becomes a finished release.

LIFTED GALLERY is still becoming itself. That is part of why it belongs here now, rather than only after everything is finished. This page will evolve as the first collection moves from development into real product, imagery and release.