Streetwear / Fashion
PERSONAL INTEREST®
The streetwear brand I started as a teenager and built into a multimillion-dollar business.
- Role
- Founder
- Years
- 2016 – Present
- Revenue generated
- ~$9M
The story
I learned how to build by building this.
PERSONAL INTEREST started in 2016 when I was a teenager obsessed with streetwear. I did not have a team, outside capital or a playbook. I learned by designing, making, selling, shipping, posting, failing, adjusting and doing it again.
By 2020 the brand had become a real operating business. From 2020 through 2023 it generated roughly $9 million in revenue while remaining self-funded and directly connected to its customers.
The archive matters because the result was not one campaign or one product. It was the accumulation of thousands of decisions across design, production, branding, marketing, fulfillment and community.
The rise
From teenage idea to a real streetwear business.
The brand started before there was a business around it.
PERSONAL INTEREST began as a teenage streetwear project built through repetition: sketching, designing, making samples, photographing pieces and putting them online. The early work was rough, direct and obsessive, but the identity was already there.
The product started carrying the brand on its own.
The visual language became more recognizable across graphics, packaging, campaigns and physical product. The π mark moved from an experiment into a real brand symbol, and PERSONAL INTEREST started reaching far beyond the people who already knew me.
Creative work turned into an operating machine.
I was no longer only designing. I was managing production, screen printing, embroidery, inventory, fulfillment, e-commerce, marketing and customer experience. The brand became the system I learned business through.
The product universe
The brand had to work everywhere.
Apparel was the center, but the identity had to survive every surface around it: labels, packaging, websites, social posts, campaigns, product pages, production files and the box that arrived at someone's door.
The scale
The creative work had consequences.
~$9M
Revenue generated
2020–2023
1.6M+
Accounts reached
30-day archive snapshot
4.8M+
Impressions
30-day archive snapshot
10+
Years building
2016–Present
The numbers are useful because they establish the scale of what the brand became. But the part that matters most to me is that people actually cared. They wore it, posted it, came back, talked about it and made the brand part of their own lives.
The brand
Self-belief through self-expression.
PERSONAL INTEREST is built for people who would rather define themselves than follow what they are told to be. The point is simple: trust your own taste, instincts and direction enough to show them.
The graphics, collections and campaigns can change. The idea underneath them does not.
Believe in yourself enough to be yourself.
2026 / Now
The next version starts with everything that came before it.
PERSONAL INTEREST returned in 2026 with a clearer understanding of what made the brand matter in the first place. The goal is not to recreate the old version. It is to carry the strongest parts forward and build from there.
This page will keep expanding as more campaigns, products, screenshots, packaging, production files and other artifacts are recovered from the archive.